MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks and streaming 후�